Lean, senior, deeply hands-on.

Sam founded Cervello Marketing Inc. with a clear vision: to create a smarter, more strategic path from concept to shelf for emerging consumer brands. With more than 12 years of experience leading CPG programs for North America's largest retailers, he has built a reputation for turning innovative ideas into successful products and lasting businesses.

Having launched, scaled, and successfully exited consumer brands of his own, Sam brings firsthand entrepreneurial experience to every investment and partnership. His deep understanding of product development, retail strategy, manufacturing, and commercialization - combined with strong relationships across the CPG ecosystem - allows him to help founders navigate growth with confidence.

From developing frozen treats in his own kitchen to negotiating multi-million-dollar retail partnerships, Sam's journey reflects the persistence, creativity, and strategic thinking required to build brands that last. Today, he leverages that experience to help the next generation of founders accelerate their path to market and long-term success.

As General Manager of Cervello Marketing Inc., Alan provides the strategic and operational leadership that drives the company's continued growth. With over 20 years of experience building power brands in the consumer packaged goods industry, he brings deep expertise across commercial strategy, sales, finance, supply chain, category management, marketing and operations.

Alan collaborates with leading retailers across North America to commercialize innovative products, drive category with white space opportunities, and build successful own brand programs. Recognized for developing high-performing teams and delivering sustainable growth, he combines strategic insight with disciplined execution while bringing a calm, steady presence that enables teams to thrive in fast-paced, high-growth environments, creating long-term value for Cervello, its retail partners, and their brands.