A product studio for the retail food industry.
For over a decade, Cervello Marketing has been the quiet team behind bakery & deli, frozen dessert and snack products at the largest retailers in North America. We exist for one reason: to build products that earn and hold their spot on the shelf.
Our Partnerships.
A snapshot of the brands we've helped bring to shelf - from ice cream novelties to snacking innovations.
Previously known for our exciting and amazing work for Sorrisa Group Inc., focused on ice cream novelties like Heavenfull Foods, Entenmann's Ice Cream and more! We have continued our partnership and continue to make the business grow! Working with leading North American retailers and brands, feel free to check out more of our work.
A standout addition to our product lineup, Wonton Crunch is redefining snack time with a bold, crave-worthy twist. Our signature bite-sized wontons deliver the perfect balance of irresistible crunch and vibrant flavor, with each piece expertly filled and wrapped tightly to ensure every bite is packed with deliciousness. Served as a crowd-pleasing appetizer, a shareable party snack, or an indulgent treat any time of day.
We're excited to expand our product lineup with Heavenfull Stroopwafel Ice Cream Sandwiches - a premium twist on a beloved Dutch classic. By combining authentic caramel-filled stroopwafels with rich, creamy ice cream in crave-worthy flavors, this innovative line delivers a unique frozen dessert experience that stands out in today's market. It's the perfect addition to our portfolio, offering consumers a fun, indulgent treat crafted with high-quality ingredients.
We are excited to announce our partnership with Leclerc as they venture into the world of ice cream with their very first ice cream sandwich! Imagine taking a bite of a classic cookie that every Canadian loves and finding it transformed into a delightful frozen treat. Learn more about this delicious combination that continues to bring happiness to families across Canada.
What started out as a simple conversation and What if…turned into the wide-scale commercialization of ice cream novelties for an admired brand at the world's largest retailer. Learn more about Entenmann's venture into the ice cream division and how we tagged along in the process of launching these six never seen before products!
How we work.
A single, integrated team walking a product from a napkin sketch to the shelf-set.
- 01DiscoverWe start in the aisle. Trend teardown, retailer interviews, and whitespace mapping to find the shelf we can actually own.
- 02ConceptPosition, name, and prototype the product around a sharp brand point of view.
- 03FormulateBench, pilot, then plant. Nutritional, regulatory and shelf-life work happens in parallel, not sequentially.
- 04PackageStructural and graphic design tuned to the retailer's planogram, the manufacturing line, and the shopper's hand.
- 05CommercializeCosting, sourcing, co-man selection and PO-ready specs. We hand you a launch, not a deck.
- 06StewardPost-launch, we own the product with you: reformulations, seasonal extensions, and next-generation SKUs.
Our Retail Partners.
The retailers we've built with - from national grocers to club and mass channels across North America.
Retail is honest.
A product either earns a hand off the shelf, or it doesn't. Every decision we make - from ingredient sourcing to the exact glossiness of the pack - is measured against that single moment.